Sustainability·May 2026
Rua Al Madinah receives Mostadam Diamond certification
The flagship development is recognised for excellence in sustainability across site, community and building operations.
Rua Al Madinah Holding
Developing placeswith lasting meaning.
Integrated destinations under the Public Investment Fund — shaping the future of Madinah with patience, precision and purpose.
Scroll
From vision, a destination takes shape.
Corporate Impact
Verified figures. Long-term intent.
01 / 04
30 Million
Visitors
Targeted to visit Madinah by 2030
Horizon · 2030
02 / 04
SAR 4.9 Billion
Paid-up capital
Company paid-up capital
03 / 04
93 Thousand
Jobs
Opportunities targeted by 2030
Horizon · 2030
04 / 04
SAR 140 Billion
Portfolio value
Total value of the company's projects after development
Our Holding
A PIF company shaping the future of Madinah.
Established by Royal Decree No. 23441 as a wholly owned subsidiary of the Public Investment Fund — we develop integrated destinations that enrich Madinah's urban, cultural and visitor experience in alignment with Vision 2030.
Vision & Mission
Vision
To be the leading real estate company elevating Madinah to a global destination known for high quality of life and rich cultural experiences.
Mission
To enrich Madinah's visitor experience through sustainable projects contributing to the national socio-economic objectives.
Strategic Pillars
Four pillars, one destination.
Featured Projects
Two chapters of a single vision.
Chapter 01 · Flagship
Rua Al Madinah
An integrated destination adjacent to the Prophet's Mosque — hospitality, retail, culture and public realm.
The flagship development enhances the visitor journey with hotel and commercial infrastructure, safe and shaded pedestrian access, retail arcades, cultural centres and generous open spaces — enriching the pilgrim experience while creating opportunities for Saudi talent.
- HospitalityIntegrated hotels
- Public realmPedestrian-first
- SustainabilityMostadam Diamond
Architectural render
Chapter 02 · Mixed-use
Dar Al Hijrah
A mixed-use development combining upscale hotels, premium offices, residences, retail, education and healthcare.
Dar Al Hijrah offers institutional investors and operators the opportunity to participate in a strategically located mixed-use development anchoring the evolving fabric of Madinah.
- Use mixHotels · Offices · Residences
- OpportunityHotel & office towers
- PositionStrategic Madinah location
Architectural render
Development Progress
The city, taking shape.
In progress
Haram Boulevard Tunnel
A key mobility corridor easing access around the Prophet's Mosque.
01 / 05
Mostadam
Diamond
Recognition
Mostadam Diamond Certification
Rua Al Madinah Project received the Mostadam diamond-level certificate, recognising its performance across site features, community integration, well-being, sustainable water and energy management, stakeholder awareness, innovation, and sustainable building operations.
Latest Milestones
News from Rua Al Madinah.
Projects·March 2026
Haram Boulevard Tunnel advances key milestones
New infrastructure eases mobility around the Prophet's Mosque.
Partnerships·January 2026
Hospitality partnerships expand the Rua Al Madinah offering
International operators join the flagship destination.
Business Gateway
Building together with partners, suppliers and investors.
Careers & AFAQ
A place for Saudi talent to grow.
AFAQ is designed for recent graduates and applicants with less than three years of experience — a structured journey of training, on-the-job development and career growth.
AFAQ Graduate Program
Candidate journey
- 01Discover
- 02Check Eligibility
- 03Apply
- 04Screening
- 05Interview
- 06Training Journey