About
A PIF company shaping the future of Madinah.
A wholly owned subsidiary of the Public Investment Fund (PIF) · Royal Decree No. 23441
Vision
To be the leading real estate company elevating Madinah to a global destination known for high quality of life and rich cultural experiences.
Mission
To enrich Madinah's visitor experience through sustainable projects contributing to the national socio-economic objectives.
Leadership & Governance
Leadership measured in generations, not quarters.
Our Board of Directors and Executive Management steward the company with the governance and long-term outlook the city deserves.