Impact
Verified figures. Long-term intent.
01 / 04
30 Million
Visitors
Targeted to visit Madinah by 2030
02 / 04
SAR 4.9 Billion
Paid-up capital
Company paid-up capital
03 / 04
93 Thousand
Jobs
Opportunities targeted by 2030
04 / 04
SAR 140 Billion
Portfolio value
Total value of the company's projects after development
Strategic Pillars
Four pillars, one destination.
01
Urban Transformation
Reshaping the urban fabric around the Prophet's Mosque with integrated hospitality, retail, cultural and public realm that elevate everyday life.
02
Socio-Economic Growth
Creating jobs, enabling Saudi talent and expanding the visitor economy of Madinah in line with Vision 2030.
03
Financial Sustainability
Disciplined capital allocation and diversified revenue across hospitality, retail, residential and cultural assets.
04
Organizational Excellence
Building a modern, high-performing organisation with governance, systems and culture that endure.