Rua Al Madinah Project

A destination shapedaround the journeyof every visitor.

An integrated hospitality, commercial and cultural destination designed to enrich the experience of Madinah.

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About the Project

Three chapters that carry the meaning of Rua Al Madinah.

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A Richer Visitor Experience

A rich lifestyle with a spiritual atmosphere.

Aligned with Saudi Vision 2030, Rua Al Madinah is designed to provide a rich lifestyle and a spiritual atmosphere for visitors and guests from around the world — with hospitality, comfort, well-being and quality of life at the centre. Accommodation is placed near the Prophet's Mosque and every service is shaped around the visitor.

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Inspired by Madinah

Rooted in place, contemporary in form.

Building designs and facilities are inspired by the heritage of Madinah, reflecting the city's religious, cultural and historical significance. The urban environment is intended to feel contemporary while remaining faithful to the character of the city.

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Creating Lasting Value

Prosperity for Madinah, opportunity for its people.

The project creates tens of thousands of jobs — with Saudi talents prioritised — and combines integrated hotel, commercial and cultural developments that support the local economy and contribute to prosperity and long-term urban development.

Connection to Madinah

The project reaches toward the Prophet's Mosque — quiet routes, an open horizon.

Direct view

Oriented toward the eastern expansion of the Prophet's Mosque.

Pedestrian priority

Wide pedestrian walkways connect the hotel district to the mosque area.

Calm movement

Crowd movement routes are shaped for comfort and safety.

Spiritual continuity

A distinctive urban form that keeps the spiritual connection intact.

Master Plan Pillars

Enriching the Visiting Experience

Hospitality, retail and public realm woven into one continuous visitor journey.

  • 01
    Restaurants and Cafés

    A curated hospitality offering woven through the ground plane of the district.

  • 02
    Shopping Experience

    Retail arcades integrated into the visitor promenade — a walkable commercial fabric.

  • 03
    Open Spaces, Gardens and Seating Areas

    Shaded plazas, green spaces and human-scale rest areas across the district.

Visitor Journey

Seven stages shape the experience.

  1. 01

    Arrival

    Clear, legible arrival into the district for guests coming from across the world.

  2. 02

    Access to Accommodation

    Hotel accommodation placed within reach of the Prophet's Mosque.

  3. 03

    Hospitality and Services

    Services shaped around comfort, well-being and quality of life.

  4. 04

    Retail and Open Spaces

    A commercial fabric woven through gardens, plazas and shaded seating.

  5. 05

    Pedestrian Journey

    Wide, shaded pedestrian routes designed for a calm visitor experience.

  6. 06

    Connection to the Prophet's Mosque

    A continuous link from the hotel district to the mosque area.

  7. 07

    Return and Rest

    The visitor returns to accommodation shaped for rest and reflection.

Mobility & Accessibility

Movement is designed to feel obvious.

Continuous walking routes shaped for calm, shaded arrival.

PedestrianVehiclesAccess Points
Smart Systems & Sustainable Solutions

One urban network — quiet in the foreground, intelligent in the background.

01

Smart City Systems and the Internet of Things

A connected layer of sensors and services that keeps the district legible and responsive.

02

Intelligent Interactive Guiding Panel System

Wayfinding surfaces that guide visitors calmly through the district.

03

Visitor Safety and Security System

An integrated safety framework designed around the visitor experience.

Project in Numbers
47Thousand
Keys
Source · Rua Al Madinah Holding
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47Thousand
Keys
140Billion SAR
GDP Contribution
63%
Open Spaces
149Thousand
Visitor Capacity per Night
93Thousand
Jobs
Interactive Masterplan

The district in layers — choose what to reveal.

Rua Al Madinah masterplan
Hospitality

Integrated hotel accommodation across the district.

Illustrative — the full official masterplan is held by the Holding.

Development Progress

Haram Boulevard Tunnel

A key mobility corridor easing access around the Prophet's Mosque.

InfrastructureIn progress
View All Progress
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Related News
Newsroom
May 2026

Rua Al Madinah receives Mostadam Diamond certification

The flagship development is recognised for excellence in sustainability across site, community and building operations.

Read more
March 2026

Haram Boulevard Tunnel advances key milestones

New infrastructure eases mobility around the Prophet's Mosque.

Read more
January 2026

Hospitality partnerships expand the Rua Al Madinah offering

International operators join the flagship destination.

Read more
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Help shape the journey of every visitor to Madinah.

For partnerships, investment opportunities, or project inquiries — we welcome the conversation.